Casino Marketing for Millennials


A casino is a place where people can gamble on games of chance. They may also offer other forms of entertainment such as live music and shows, restaurants and bars. Some casinos are huge and have thousands of gaming machines, while others are smaller with a more intimate atmosphere. Some casinos also feature e-sports and virtual reality to attract new customers.

The thrill of gambling is what draws people to casinos. But something about the presence of large sums of money seems to encourage people to cheat, steal or scam their way into a jackpot instead of trying to win by random chance. That’s why casinos spend a lot of time and effort on security.

Casino stars Robert De Niro as Sam “Ace” Rothstein, a mobster who has a reputation for winning big at the tables. In an early scene that evokes Goodfellas’ Copacabana interlude, Scorsese shows us how Ace is able to manipulate the odds in his favor using sophisticated math and a little inside information.

While most casino games involve a degree of skill, the house always has an advantage. This is due to the fact that most casinos are designed to bleed players of their money as quickly as possible. Despite this, mathematically inclined minds have tried to turn the tables by exploiting flaws in the system.

While many casino marketers focus on demographics to guide their decision-making, it’s important for casino operators to understand the emotional motivations that drive casino patrons’ choices. Whether it’s gaming, dining and drinking, or entertainment, there are several strategies for reaching millennial audiences that can improve casino marketing results.