A casino is a place where a variety of games of chance can be played. Often casinos offer restaurants, free drinks, stage shows and dramatic scenery to attract players. But even with all of these luxuries, the underlying reason that people come to casinos is for the chance to win money.
While the gambling experience may differ for each person, they all share a common desire to feel the rush of excitement when their card is turned or their spin is complete. With music blaring and coins clinking, most people at the casino are in a good mood. There is no doubt that casino gaming is fun, but it can also be addictive. For that reason, it’s important to have a strong marketing plan in place to ensure that the casino is able to attract the right players and maintain a healthy profit margin.
To do this, casino marketers have relied on demographics to help them understand their audience. This has been useful, but it is only one piece of the puzzle. In order to determine what motivates a person, it is necessary to know their pain points and what job they’re “hiring” your casino to do.
For example, if you have an older crowd, your casino might market itself as an ideal venue for business retreats and group luncheons. On the other hand, if your target audience is millennials, you might focus on elevated entertainment and food options as well as online components to floor games.